Senior Manager, Retail Media
Rohnert Park, CA
Full Time
Senior Manager/Supervisor
SUMMARY
Traditional Medicinals is seeking a Senior Manager, Retail Media to lead centralized retail media strategy, investment, and performance across Amazon and other priority retail media partners. This role is responsible for full-funnel strategy, budget stewardship, agency orchestration, and cross-functional alignment, ensuring retail media drives both short-term performance and long-term brand growth.
This leader manages the Performance Marketing Dashboard and serves as the connective tissue across Sales, Brand, Omni/eCommerce, Finance, and agency partners.
ESSENTIAL FUNCTIONS
Retail Media Strategy & Leadership
We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Compensation range is $138,000 - $181,000
Compensation is determined based on non-discriminatory, business-related factors, including but not limited to, training, experience, education and/or professional certifications, geographic location, and market data.
Traditional Medicinals is seeking a Senior Manager, Retail Media to lead centralized retail media strategy, investment, and performance across Amazon and other priority retail media partners. This role is responsible for full-funnel strategy, budget stewardship, agency orchestration, and cross-functional alignment, ensuring retail media drives both short-term performance and long-term brand growth.
This leader manages the Performance Marketing Dashboard and serves as the connective tissue across Sales, Brand, Omni/eCommerce, Finance, and agency partners.
ESSENTIAL FUNCTIONS
Retail Media Strategy & Leadership
- Own centralized retail media strategy across Amazon and priority retailers, aligned to brand, sales, and enterprise objectives
- Lead full-funnel planning, investment allocation, optimization frameworks, and performance reporting
- Own retail media budget stewardship and ensure investments deliver against growth, efficiency, and learning goals
- Serve as the primary retail media lead for Amazon, partnering closely with Sales, Brand, and agency partners
- Drive best-in-class execution across Sponsored Ads, DSP, and emerging retail media solutions
- Translate platform innovation and AI-driven discovery into actionable strategies for TM
- Partner closely with Sales, Brand, Omni/eComm, Finance, and Analytics to align priorities, KPIs, and outcomes
- Lead Retail Media agency relationships, setting clear expectations, learning agendas, and accountability
- Ensure strong integration between retail media, paid media, and sales outcomes
- Own budget, planning, spending, and internal financial required cadence
- Set clear priorities, goals, and development plans to strengthen performance marketing capabilities
- Elevate retail media fluency across the organization through insights, storytelling, and recommendations
- Bachelor’s degree in business, marketing, or a related field
- 8+ years of experience in retail media, eCommerce marketing, or digital marketing for consumer brands
- Deep experience with Amazon Ads and retail media ecosystems
- Experience owning and managing media budgets with clear performance accountability
- Strong analytical skills with the ability to translate data into clear insights and actions
- Strong and proven ability to collaborate cross-functionally and influence without authority especially between Sales and Marketing and influence skills
- Proven ability to own budgets, strategy, and agency partnerships
- Experience managing agencies and external partners
- People leadership experience or strong readiness to step into a people manager role
- Strong communication and presentation skills, comfortable engaging with senior leaders
- Strategic thinker who can also roll up their sleeves and execute
- Highly organized, proactive, and able to manage multiple priorities in a fast-moving environment
- Curious, growth-oriented, and motivated by purpose-driven work
- Advanced Microsoft Office skills required, especially Excel & PowerPoint
- There will be occasional overnight travel required (up to 10%)
- This position is based in Rohnert Park, CA. Office hours are Monday through Friday, 8:30 – 5:00 pm. This is a hybrid role offering the flexibility to occasionally work remotely. Expected in-offices days are Tuesday through Thursday. Subject to change.
- Remote candidates will not be considered for this role.
We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Compensation range is $138,000 - $181,000
Compensation is determined based on non-discriminatory, business-related factors, including but not limited to, training, experience, education and/or professional certifications, geographic location, and market data.
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