Traditional Medicinals
Social Media Intern
Marketing and Communications - Rohnert Park, CA - Internship
Summary:
The Social Media Intern provides support to our marketing team in various capacities as outlined below, while gathering knowledge about TM business practices and brand values. This internship is a two-and-a-half-month internship at 24 hours per week. The goal of this internship is to provide corporate experience and mentorship, while helping the current team meet long and short-term goals. This internship is onsite in our Rohnert Park, CA offices on Tuesday, Wednesday and Thursdays.
Essential Duties and Responsibilities:
Minimum Requirements
Knowledge/Abilities/Skills
Bonus Traits
Schedule:
In-person Tuesday, Wednesday, Thursday
Office Hours/Location:
Physical/Mental Requirements:
Traditional Medicinals, Inc. and its subsidiaries are proud equal-opportunity employers. We wholeheartedly embrace authenticity, diversity, and people's differences. We acknowledge, celebrate, and support individuality to the great advantage of our consumers, our stakeholders, our products, and the planet. We are committed to building an inclusive workplace for all our people.
We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Compensation is $20.00 per hour.
Compensation is determined based on non-discriminatory, business-related factors, including but not limited to, training, experience, education and/or professional certifications, geographic location, and market data.
The Social Media Intern provides support to our marketing team in various capacities as outlined below, while gathering knowledge about TM business practices and brand values. This internship is a two-and-a-half-month internship at 24 hours per week. The goal of this internship is to provide corporate experience and mentorship, while helping the current team meet long and short-term goals. This internship is onsite in our Rohnert Park, CA offices on Tuesday, Wednesday and Thursdays.
Essential Duties and Responsibilities:
- Curate and post captivating Instagram stories featuring product highlights and lifestyle imagery to engage our audience daily.
- Maintain and update story highlights with fresh and relevant content to showcase the best of our brand's offerings.
- Coordinate with Social Media Specialist to schedule approved content from weekly planning sessions onto Sprout Social for seamless publishing.
- Provide hands-on support during reels production days by assisting with filming, lighting setup, and modeling to ensure high-quality content creation.
- Manage inventory and order necessary supplies to support our social media activities effectively.
- Identify user-generated content (UGC) that aligns with our brand aesthetic and reach out to creators for permission to feature their content.
- Strategically share top-performing content on Pinterest to expand our brand's visibility and reach within the platform's community.
- Collaborate with our creative team to repurpose existing video content for YouTube, ensuring optimal performance and engagement.
- Enhance our social media presence by boosting approved posts to maximize their reach and impact.
- Utilize Canva to craft story graphics and other social media visuals, updating existing templates such as "herb of the month" with monthly information.
- Acquire proficiency in Sprout Social to analyze metrics and generate reports on key performance indicators (KPIs) for inclusion in monthly and quarterly presentations.
- Stay informed of industry trends and viral topics to inspire innovative content ideas and strategies that resonate with our target audience.
- Optimize our social media profiles by regularly updating profile information and ensuring brand consistency across all platforms.
- Actively pursue ongoing learning and development opportunities to expand skill sets and stay informed about the latest social media trends, tools, and best practices.
- Monitor social media posts to promptly identify and address any technical issues or failures, ensuring a seamless experience for our audience.
Minimum Requirements
Knowledge/Abilities/Skills
- Strong understanding of and technical skills in social channels such as Facebook, Pinterest, Instagram, LinkedIn, TikTok, and YouTube.
- Understanding of social media best practices.
- Strong writing, communications, and storytelling skills.
- Skilled copywriter who can turn complex messages into digestible content tidbits.
- Working knowledge of how to leverage the latest social management tools.
- Hands-on experience developing social media content
- Photography, video and app-based content editing skills.
- Experienced using Canva with natural eye for design and style
- High level of proficiency in Microsoft Office Suite
Bonus Traits
- Experienced using MS Teams, Monday.com, and social media scheduling and reporting tools such as Sprout Social
- Nature lover and/or plant-inspired
- Knowledgeable or interested in herbal medicine
- Affinity for natural wellness and selfcare products
- Interest in organic, sustainability, environmental issues
- Occasional offsite photo/video shoots in the general Bay area
Schedule:
In-person Tuesday, Wednesday, Thursday
Office Hours/Location:
- This position is based in Rohnert Park, CA. Office hours are Monday through Friday, 8:30 – 5:00 pm.
- Remote candidates will not be considered for this role.
Physical/Mental Requirements:
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; and stoop, kneel, crouch. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision.
Traditional Medicinals, Inc. and its subsidiaries are proud equal-opportunity employers. We wholeheartedly embrace authenticity, diversity, and people's differences. We acknowledge, celebrate, and support individuality to the great advantage of our consumers, our stakeholders, our products, and the planet. We are committed to building an inclusive workplace for all our people.
We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Compensation is $20.00 per hour.
Compensation is determined based on non-discriminatory, business-related factors, including but not limited to, training, experience, education and/or professional certifications, geographic location, and market data.
